Good and bad AI agents are already interacting with your customer-facing applications, and the tools built for human shoppers and bots cannot tell them apart. Unsanctioned agents will not announce themselves and that leaves every retailer facing two risks at once: fraud executed by agents operating as the customer, and disintermediation by AI platforms that step between you and the shopper and take the relationship with them.
Transmit Security CEO and Co-founder Mickey Boodaei explains why most fraud architectures are blind to this shift, and why observability is the critical first step in understanding if an agent is coming from a pioneer LLM model or a malicious open-source agent built to mimic human behavior. He will lay out the approach top merchants globally must to now to stay the retailer of record when the shopper becomes a machine.
